About the AWC Magazine Collector's Edition - Issue 11

ISSUE TEASER:

AWC Magazine proudly represents the window cleaning professional, and who would want to miss out on adding this early, 11th edition to their collection?

In the 11th edition of AWC Magazine, Steven L Miller talks about developing a marketing plan that includes advertising, promotion, public relations, sales, and more. How many window cleaners do you know that blunder along, surviving in spite of themselves, never really successful because they have decided on a definite marketing program and refuse to change it, even when it doesn't work?

Sometimes, it can help to switch your routine up.

Being positive in your marketing plan, avoiding negative language or concepts, and being genuine can all pave the way to gaining customers through differing marketing strategies. Some things to not be overlooked are also how you present yourself. So, dress to please! Customers will respond well to this and it can match your marketing, vehicle design, and more.

This advice is classic, timeless, and still applies today. Get yourself this edition before its gone!

ISSUE HIGHLIGHTS:

• Developing a plan to target your market
• From Masters in Literature to Mastering the Squeegee
• Japanese National Competition